Email advertising is still a powerful way to capture the attention of prospects, leads, customers and readers. In fact, you probably check your email at least 5 days out of the week, and in many cases, more than once per day, right?
A lot of weight has been shifted to building relationships through social networks and in hindsight less focus through blasting out email ads to lists of people. But, let’s not forget that email marketing is a vital part of the overall picture to your marketing. You can reach a following with effective messages but you have to keep in mind that people get a lot of email and thus yours may just get lost in the mix.