impressions

It’s all about that infamous Click-Through-Ratio (CTR)

October 14, 2011 News

Text/Banner Ads No one will deny a click-through is far more important than an impression. While we’ve built up a high-conversion ad platform (ListSurfing) and have better than average CTR (Click-through-rate) for text ads, we still wanted to make it better. One arguable fact is the typical text ad on nearly every traffic exchange in […]

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