It’s all about that infamous Click-Through-Ratio (CTR)

Text/Banner Ads

No one will deny a click-through is far more important than an impression. While we’ve built up a high-conversion ad platform (ListSurfing) and have better than average CTR (Click-through-rate) for text ads, we still wanted to make it better. One arguable fact is the typical text ad on nearly every traffic exchange in existence has a low click-through-ratio. Understandably these ads are shown in various locations on traffic exchanges and get little attention from surfers as there are tens of thousands, if not hundreds of thousands (or even millions), of impressions assigned to these ads waiting to be delivered over who knows how long of a time.

One may think (especially if new to a traffic exchange) assigning 25,000 impressions to a banner or text ad will get a bunch of clicks, but it’s simply unrealistic based on the history of traffic exchanges. And, rightfully so, the real focus from traffic exchanges is on surfing anyway. And to prove what we mean, at a popular traffic exchange we assigned 25,000 impressions to one of our banners – in almost two months we’ve had 0 clicks out of 2600 impressions. But, with 22,300+ impressions to go, we’re bound to get some clicks right? Mind you, only 10% has been served thus far – we’ll see what that number is in the next 8 months.

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