Web technology is a fast changing world. As a website owner you are faced with the challenge of maintaining a presence across several, uncontrollable environments for potentially thousands of customers. One of the most important things to consider in today’s market is user experience – if a customer is unhappy, they’ll move on to your competitor.
You may think that creating a website, testing in Internet Explorer, and pushing live would warrant the same result for everyone but sadly it’s just not the case. And how many different experiences might there be? That number is only growing.