Splash Page: Graphics, Call-to-Action, Text, Layout…each can make a big difference

First, we sure hope you use splash pages in traffic exchanges – we don’t think you should ONLY use splash pages, but certainly give them a chance. These are effective ways to quickly capture your visitors’ attention. You only have a handful of seconds to get your main points across so they will take some kind of action.

Before you go out and create a splash page there are many important elements to consider, such as the following:

  1. Colors – complementing vs clashing
  2. Graphical elements
  3. Legible text/messaging
  4. Length of message
  5. Call-to-action

…to name some of those that are most important.

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